To encourage members to consolidate their superannuation into their TWUSUPER account, we developed a cost-effective, integrated campaign that resonated across the diverse transport sector, from truck drivers to airline cabin crew. Working within a very limited budget, we created a memorable and engaging concept using a sheepdog as the central character, seamlessly tying into our “Round up your super” message. This creative approach was executed across posters, flyers, direct mail, and video, delivering a campaign with real cut-through and driving super transfers 60% above target.